Gaurav Hazra, Head of Sales - Oracle, India

The trainer was amazing. He is the best in sales. I found the assumptions and the isolating very beneficial. Kexxel Group is a good organization; very well managed!


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Fusion Marketing @ Kuala Lumpur


Fusion Marketing @ Kuala Lumpur
Fusion Marketing @ Kuala Lumpur
21 May 2014 - 22 May 2014
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
In House Training , Sales and Marketing


Social Marketing Guru and Bestselling Author LON SAFKO in Kuala Lumpur

Lon Safko

- As featured in the New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine,CFO and Popular ScienceMagazines.
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple Inc.
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and Trademark Office as patent pending!
- Hit #1 on Amazon in both Marketing & Business categories, published by John Wiley & Sons, now in its 3rd Edition and 5 languages.
- Unlocks the mysteries of the hottest new Internet wave, SocialMedia, such as Facebook, Twitter, and YouTube for business.
- Newest bestseller and hit #3 on Amazon in both Marketing & Business categories, published by McGraw Hill.

What will you learn by the end of this course?

- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate.
- Explore in-game advertising, virtual worlds, and video marketing.It’s a lot more than you ever thought!
- Learn about Fusion Marketing which is the next generation of marketing that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every objective you set!
- Understanding that Fusion Marketing isn’t just about integration;it’s such a totally new concept of “Interconnecting” all of your traditional and digital tools that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”.
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three-dimensions using Fusion Marketing.

Program Agenda


Session 1: Social Media, The BIG Picture
Social Media, The BIG Picture
In this session, you will increase your knowledge in the big picture
of social media, go beyond the mainstream of only Facebook and
Twitter and have ability to develop a fully custom, effective, and cost
efficient strategic implementation of social media marketing.
Social Media, The BIG Picture Presentation
• Social Media Overview
• Social Media Landscape
• Twitter, Following, Followers, Strategy
• Social Networks, Facebook, MySpace, LinkedIn, Google+
• Virtual World Marketing
• In-Game Advertising
• The Power of Blogs
• Why Blogs Outperform on All Search Engines
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Viral Video - The Psychology Behind The Technology
• Viral Video - What’s The Worst That Can Happen

Session 2: Developing A Social Strategy
In this session, you will learn the fundamentals of Developing A Social
The Five Steps To Social Media Success Presentation
• Social Media A Fundamental Shift In Power
• Word Of Mouth At The Speed Of Light
• What Are The Five Steps Of Social Media Success
• Step 1 - Analyze Your Mediums, Frequency, Persona, Micro-Demographics
& Conversion Strategies
• Step 2 - The Trinity Of Social Media, and Blogging, Microblogging, and
Social Networks
• Step 3 - Integration and Integration Examples
• Step 4 - Identifying Resources, and In-House / Out-House
• Step 5 - Implementation and Brand Management

Session 3: Social Media, A Closer Look
In this session we will take a closer look at the 20 major categories of
social media tools, their uses, their value, and their R.O.I.
The Social Media 20 Categories Presentation
• Fundamental Shifts
• Forms of Marketing
• Developing a Social Strategy
A closer look at:
• Social Networks
• Twitter
• Virtual Worlds
• Gaming
• Blogging
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Video Sharing
• Publishing
• Wiki
• Forum
• Photo Sharing
• Podcast
• Livecasting: Jody Gnat & Port of S.D.
• Interpersonal

Session 4: Open Discussion and Individual Problem Solving
Open Discussion and Individual Problem Solving
In Session #4 we will discuss, problem solve, and develop individual social
marketing strategies with you.


Session 5: Fusion Marketing
In this session you will be introduced to the most advanced marketing
there is, Fusion Marketing.
Fusion Marketing Presentation
• Traditional Marketing Strategy
• Social Media Marketing
• Evolution Of Marketing
• Traditional Marketing Tools
• Traditional Marketing Interconnection
• Traditional Marketing Reverse Interconnection
• Social Media Marketing
• Social Media Marketing Interconnection
• Social Media Marketing Reverse Interconnection
• TraDigital Marketing
• TraDigital Marketing Interconnection
• Cost Of Customer Acquisition
• The Trinity Of Social Media Revisited
• Adding TraDigital Media
• Prioritized TraDigital Media Marketing Interconnection
• Fractal Fusion Marketing
• Fractal Fusion Marketing Next Level
• Fractal Fusion Interconnection Marketing
• Definition Of Strategic Marketing
• Strategic Marketing Objective Development
• Strategic Marketing Tactics Development
• Three Dimensional Marketing

Session 6: Determine The Cost Of Customer Acquisition & Activity
In this session, you will discover the importance of Cost of Customer Acquisition
and determine their actual costs. As an activity, you will cut out and assemble the
Safko Marketing Wheel, which will be used in the following session.
• Class Assignment: Cut Out Safko Wheels & Q & A
• Develop Custom Cost of Customer Acquisition Strategy

Session 7: Bringing It All Together
In Session #7, you will learn how to use the innovative and patent pending,
Safko Wheel Marketing Toolkit to discover opportunities in your marketing
never seen before.
Using The Safko Wheel Presentation
• Using The Safko Wheel
• Developing a Killer Strategic Fusion Marketing Plan
• Designing Your Custom Traditional Toolset
• Looking At Your Cost Of Customer Acquisition
• Designing Your Custom Social Toolset
• Realizing Your Custom Tradigital Toolset
• Applying Fusion Marketing To Your Tools
• Applying Reverse Fusion Marketing
• Recording Hidden Opportunities
• Peering Into Fractal Fusion
• Peering Deeper Into Fractal Fusion
• Fusing Fractal Fusion
• Developing Your Top Objectives
• Creating Your Custom Fusion Marketing Plan

Session 8: Completing Your Marketing Plan
In the last session, we will bring it all together into one cohesive, integrated
marketing plan, where you will actually create your own custom Fusion Marketing
• Complete your custom Fusion Marketing Plan
• Final Q & A

Who should attend? 

- Marketing Professionals
- Marketing Consultants
- Business Owners

*******For more details, kindly download the brochure*******


Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my