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Simplified Strategic Planning @ Dubai


Simplified Strategic Planning @ Dubai
Simplified Strategic Planning @ Dubai
16 September 2014 - 17 September 2014
Sheraton Dubai Creek - Dubai
In House Training , Management , Leadership , Finance


Leading Co-Author and Best Seller, Simplified Strategic Planning Robert Bradford

Robert Bradford

Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning. He has assisted many clients in a wide variety of industries, delivering outstanding results. Robert is a member of the National Speakers Association and a Certified Speaking Professional. A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, “how-to” steps they can take home to put to use immediately. Robert’s seminars resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nutsand-bolts strategic thinking into every seminar presentation. 

A No-Nonsense Guide for Busy People Who Want Results Fast!

Video - Robert in Action

Strategic Planning - Setting and Reaching Your Goals with Robert Bradford



“The course was really informative and up to expectation and trainer was extraordinary (wish him all the best). Everything was great and it was a new experience for me. Kexxel Group is an excellent organizer with great and helpful employees.”
Mai Samman - Director - Organizational Strategy and Assessment, Jordan Investment Board

Great refreshing course that tackles the complexity of strategic planning which in my opinion is essential for all companies.”
Charles Sik- Head Consumer Financial Services, OCBC Bank

“A very insightful approach to strategic planning. Content and tips given were the main strengths of the program”
Patrick Heuze – CEO, Emaar Hospitality Group LLC (UAE)

“Good speaker. He held attention and kept participants engaged whilst delivering content of course. Material and content discussed were the strength of the program.”
Yann Lassade – Strategy & Business Development Director, NBKS Holding Company (Qatar)

“Perfect training and amazing event organization!”
Abdul Ghani Marwan El Ajou– General Manager, El Ajou Group (Saudi Arabia)

For More Testimonials Click Here



For More Pictures Click Here

By the end of this course you will learn:

- Why Most Companies Fail at Strategic Planning
- How to Create a Great Strategic Team
- How to Dominate Your Market
- How to Get Information You Need
- How to Measure Key Success Factors
- How to Find Your Unique Strategic Competency
- How to Make Good Assumptions
- How to Select and Exploit Your Best Opportunities
- How to Protect Your Company From Potential Threats
- How to Determine Your Strategic Focus
- Get From Where You Are To Where You Want to Be
- How to Best Allocate Your Resources To Meet Your Objectives
- How to Most Effectively Use Your Strategic Plan

Program Agenda

Day 1

Session 1: External Situation

• Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation

• Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor

• Other external factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy

Session 2: Internal Situation

• Financials
- The role of the balance sheet
- Assessing your income statement

• Measures of performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures

• Profitability analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

• Quick strengths and weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy

• Strategic competencies
- Understanding competencies, and why

Session 4: Assumptions

• Market assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy

• Competition assumptions
- How to see how you will stack up against the competition in the future
- Understanding how you can change your competitive position

• Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy

• Industry scenario and winners’ profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking

Day 2

Session 1: Strategies

• Strategic assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking

• Strategic issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues

• Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision

Session 2: Goals and Objectives

• Mission statement
- Why you need a mission statement – and why you don’t
- How to get your mission written down in 30 minutes

• Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution – and how they shouldn’t

• Objective setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution

Session 3: Action Plans

• Action plan writing process (group exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps

• Rules for better execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture

Session 4: Budgets

• Cash flow budget
- Using the cash flow budget to protect your company

• Investment budget
- How to prioritize spending on strategic initiatives

• Five year projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast

Session 5: Schedules and Agendas

• Time budgeting process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results

• Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company

• Monitoring process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring

Who should attend:

• Head of Strategic Planning
• Head of Corporate Planning
• Executives who report to the CEO

Some of the clients Robert has worked with :

• Maybank
• Exxon Mobil
• HSBC (M) Berhad
Pos Malaysia
Carat Media Services.
OCBC Bank (M) Bhd
Sime Darby Plantation
Ramsay Sime Darby Health
Philip Morris (M) Sdn Bhd
Bank Simpanan Nasional
InQpharm Group Sdn Bhd
Malaysian Kuwaiti Investment Co. Sdn Bhd
Toyota Capital Malaysia Sdn Bhd
Bank Muamalat (M) Berhad
Department of Broadcasting (RTM)
Harwood Timber Sdn Bhd.
B Braun

*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Sheraton Dubai Creek
Country: ae