Durdana Farid, Buyer - MBC Group (Middle East Broadcasting), Dubai

The whole training was very interesting; the content, the style of delivery. I found it very informative and very useful to my line of work. Jim was excellent. He had a very interesting way of delivering the training. Kexxel Group was very organized. They were very helpful and cooperative!


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Simplified Strategic Planning @ Kuala Lumpur


Simplified Strategic Planning @ Kuala Lumpur
Simplified Strategic Planning @ Kuala Lumpur
15 April 2020 - 16 April 2020
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance , Corporate Training


World Leading Author and Best Seller, Simplified Strategic Planning
More than 350,000 Copies Sold
4.5* Stars on Amazon

Strategic Planning Expert

Robert Bradford
"Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disasters."


From author who wrote the Simplified Strategic Planning Manual - the no-nonsense guide for busy people who want results fast; Robert will shine light on what the top management today are overlooking, hence why most companies fail at strategic planning. 

This masterclass will equip strategists with tools to nail down a plan that is thorough yet simple to execute. These frameworks ensure the whole organisation is advancing in a uniform unit.

Attended and vouched by companies like Petronas, Maybank, Intel and Pfizer; find out how top companies earned their place in the industry by knowing how to leverage on their unique competencies and protect themselves from threats.

Tried and proven, Simplified Strategic Planning can empower companies to challenge and achieve their profit objectives annually without straining resources.

What it looks like




 Past Clients

  • Maybank
  • CIMB
  • Tenaga Nasional Berhad
  • Kuwait Finance House (Malaysia)
  • Mass Rapid Transit Corporation (MRT Corp.)
  • Public Bank
  • Malaysia Airports Holdings
  • Sarawak Energy 
  • Etiqa Insurance and Takaful
  • British American Tobacco Malaysia
  • Petroliam Nasional (Petronas)
  • Permodalan Nasional
  • Telekom Malaysia
  • Sime Darby Property
  • Malaysian Investment Development Authority (MIDA)
  • Mashreq Bank
  • OCBC Bank (M)
  • Bank Rakyat
  • Exxon Mobil
  • Saudi Electricity Company
  • Affin Investment Company
  • Ammetlife Insurance 
  • Saudi Basic Industries Corporation
  • Employees Provident Fund
  • RHB Bank
  • Bursa Malaysia
  • UEM Edgenta
  • Central Sugars Refinery
  • Royal Brunei Technical Services
  • DRB-Hicom
  • Intel Microelectronics
  • Pfizer
  • Ministry of International Trade & Industry
  • Honda Malaysia

Why You Should Attend

  • Why most companies fail at strategic planning
  • How to create a great strategic team
  • Strategies to dominate your market
  • How to get information you need
  • How to measure key success factors
  • Finding your unique strategic competency
  • How to make good assumptions
  • How to select and exploit your best opportunities
  • Ways to protect your company from potential threats
  • Determining your strategic focus
  • Get from where you are to where you want to be
  • How to best allocate your resources to meet your objectives
  • How to most effectively use your strategic plan


“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand. The main strength of the event is the content, good presentation and elaboration of the topic or agenda. Kexxel Group is well-organised.”
Henry Goh Jiok Vui- Managing Director Business Banking (CFS), Maybank

“To those who have yet to join this event, please do so. You will find it hard to leave your seat even just for a moment, with an experienced, amazing and entertaining trainer such as Robert.”
Zakaria Bin Mohd Nani – Senior Deputy Director, Strategic Planning, Tourism Malaysia

 “Great refreshing course that tackles the complexity of strategic planning which in my opinion is essential for all companies”
Charles Sik- Head Consumer Financial Services, OCBC Bank

“I would say he is excellent and he knows the subject very well and he can talk and deliver. Basically what I can see in general is everybody is participating and happy with this course and I hope that Kexxel as an event organizer would continue making these courses in the future.”
Md Razip Mohd Yusof - General Manager, Asset Operation, Tenaga Nasional Berhad

“I like that the trainer has provided applicable processes of developing strategic planning within an organization.”
Mohd Yusrul Bin Yusof – Deputy Director, Energy Commission (Suruhanjaya Tenaga)

“This was very detailed course which enriched us with a lot of proven concepts. I loved the speaker, he is very experienced in his field and all his examples could be related to the real life situations. Very good organization of the training thanks to Kexxel.”
Wan Mohd Fadzlullah – Executive Vice President, Takaful Ikhlas

“The overall framework on how to do strategic planning that Robert introduced is comprehensive and practical that will help my team and I. Although there will be a lot of work involved in introducing these frameworks and templates with my team, I think it will be worth the effort.”
Lily Cheah – Vice President, Group Strategy and Transformation, RHB Bank Berhad

 “Very knowledgeable, provide examples from various industry which are able to cross barriers in other industries. Provided me with insightful ideas!!”
Kelvin John Nathan – Head of Business Development, Etiqa Insurance Berhad

“Usually it feels like we are at war whenever we go into a room to do our strategic planning, but I think this agenda will give us a different perspective, and also help us to organise our ideas better. Know that this course is a good combination of theory and practicalities.”
Julianne Ang Pay Yin – Manager, Commercial Strategy & Planning, F&N Beverages Marketing

“I would like to recommend others to also take the opportunity to also attend this program, this course. I think it is a good move by the company to bring him into Malaysia and provide opportunities for the high level strategic planners to understand more about how they should develop.”
Abu Bakar Yusof - Director, Strategic Planning, MATRADE

Picture Gallery

Program Agenda

Day 1

SESSION 1-External Situation


  • Key data to collect on markets for strategic planning
  • Customer behaviour and strategy
  • Market segmentation


  • Key data to collect on competitors
  • Where to get competitive data
  • What matters most about a competitor

Other external factors

  • How technology can make or break strategy
  • Supplier Market dynamics
  • Economics and strategy

SESSION 2: Internal Situation


  • The role of the balance sheet
  • Assessing your income statement

Measures of performance

  • Measures you should use to think about strategy
  • Why financials aren’t enough
  • How to select the most important measures

Profitability analysis

  • Using the profitability analysis to spot strategic issues
  • Why profitability shouldn’t dictate strategy

SESSION 3: Strategic Capabilities and Competencies

Quick strengths and weaknesses

  • Defining your capabilities quickly, without fuss
  • Pitfalls in using strengths and weaknesses in strategy

Strategic competencies

  • Understanding competencies, and why you should invest in them
  • Identifying your strategic competency

Group Exercise: An example of strategic competency in a multi-unit company

Day 2

SESSION 1- Strategies

Strategic assessment

  • Identifying market attractiveness
  •  Identifying your competitive position
  • Using your position to begin strategic thinking

Strategic issues

  • The one strategic issue every company must address
  • How to identify and resolve most of your strategic issues


  • Defining strategies for market segments
  • Capturing your vision about your strategic focus
  • Building a set of capabilities to support your vision

SESSION 2- Goals and Objectives

Mission statement

  • Why you need a mission statement – and why you don’t
  • How to get your mission written down in 30 minutes


  • Defining corporate goals
  • Relating goals to measures of success
  • How goals can drive execution – and how they shouldn’t

Objective setting

  • How to set objectives for optimal execution
  • What to do with objectives that you don’t select for execution

SESSION 3: Action Plans

Action plan writing process (group exercise)

  • Formulating action steps
  • Sequencing action steps
  • Allocating resources to action steps

Rules for better execution

  • Tips from companies that achieve 100% of their objectives
  • How to build better execution into your processes and culture

SESSION 4: Budgets

Cash flow budget

  • Using the cash flow budget to protect your company 

Investment budget

  • How to prioritize spending on strategic initiatives

Five year projection

  • Testing your strategic plan as a hypothesis
  • How to quickly use your strategic plan to create a five-year
  • budget forecast

SESSION 5: Schedules and Agendas

Time budgeting process

  • Understanding the role of time in strategy execution
  • How to allocate time and schedule execution for better results


  • Putting the whole strategic planning process together – what to do and when
  • How to modify the process to fit your company

Monitoring process

  • How to keep your strategic planning dynamic and alive
  • How to assure excellent execution by monitoring

Who Should Attend?

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource
  •   ..As well as other executives who report to the CEO.

Enquiry / In House Training

*******For more details, kindly download the brochure*******


Email us at   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!


You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my