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Home News Kexxel Group: Asia ready to host Robert Bradford’s Masterclass, “Simplified Strategic Planning” once more

Kexxel Group: Asia ready to host Robert Bradford’s Masterclass, “Simplified Strategic Planning” once more

President and CEO of the Center for Simplified Strategic Planning, Robert Bradford will open up about the secret to crafting a thorough yet practical strategic plan in his upcoming session on “Simplified Strategic Planning”. It is scheduled to held in Kuala Lumpur (15th – 16th April), Bangkok (23rd – 24th April) and Philippines (27th – 28th April) respectively.

For aspiring strategic planning and top management professionals, and those looking to develop a thorough, practical and effective strategic plan, Robert’s Masterclass will equip strategists with tools to nail down a plan that is thorough yet simple to execute. Previously, attended and vouched by companies like Petronas, Maybank, BMW and Pfizer; discover the do’s and don’ts in strategic planning, how top companies earned their place in the industry by knowing how to leverage on their unique competencies to best achieve their strategic objectives.

With over three decades of leading strategic planning worldwide in a wide variety of industries, Robert has successfully assisted many clients ranging from insurance companies to auto parts manufacturers and environmental services firms. Since 2001, his corporate clients have increased their net profits by over $50 billion. On top of that, Robert has co-authored the Simplified Strategic Planning Manual, and the best-selling Simplified Strategic Planning: a No-Nonsense Guide for Busy People Who Want Results Fast!, which received 4.8/5 Star rating on Amazon. His recent articles includes “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand” and “Dealing with Powerful Customers”.

For further info, please refer to the link below:

[Event Brochure @ Kuala Lumpur][Event Brochure @ Bangkok][Event Brochure @ Manila]

What will you learn by the end of this course?

  • Why most companies fail at strategic planning
  • How to create a great strategic team
  • Strategies to dominate your market
  • How to get information you need
  • How to measure key success factors
  • Finding your unique strategic competency
  • How to make good assumptions
  • How to select and exploit your best opportunities
  • Ways to protect your company from potential threats
  • Determining your strategic focus
  • Get from where you are to where you want to be
  • How to best allocate your resources to meet your objectives
  • How to most effectively use your strategic plan


“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand. The main strength of the event is the content, good presentation and elaboration of the topic or agenda. Kexxel Group is well-organised.”
Henry Goh Jiok Vui- Managing Director Business Banking (CFS), Maybank

“To those who have yet to join this event, please do so. You will find it hard to leave your seat even just for a moment, with an experienced, amazing and entertaining trainer such as Robert.”
Zakaria Bin Mohd Nani – Senior Deputy Director, Strategic Planning, Tourism Malaysia

“Usually it feels like we are at war whenever we go into a room to do our strategic planning, but I think this agenda will give us a different perspective, and also help us to organise our ideas better. Know that this course is a good combination of theory and practicalities.”
Julianne Ang Pay Yin – Manager, Commercial Strategy & Planning, F&N Beverages Marketing

“The main strength of the event is the session on strategic assessment. Furthermore, Robert is great as he is full of experience!”
Srichittra Pramejaney– Executive Vice President, Bangkok Insurance PCL

“Excellent material with integrated guideline for strategic planning.”
Nontawan Sindhvananda- Executive Vice President, Siam Piwat

“Robert gave us a systematic framework for strategic planning that is simple and is applicable in our companies”
Orn-A-Nong Witchucharn – Chief Financial Officer, Thai Wah Public Company Limited

“Robert is articulate and gave a structure presentation. He gave examples in each chapter that helped us understand the topic better.”
Charlotte T. Cailao- Senior Division Manager, Ayaland Inc

“Robert was able to provide us with a framework for developing and implementing our organizations strategy. He made the learning lesson very interesting by sharing his past consulting experiences which somehow gave me insights that we can apply back to our workplace.”
Wanda Fe Astilla - AVP, Financial Planning and Management Reporting, TeaM Energy Corporation

“I believe the main strength of the event was the speaker himself who I perceive to be quite resourceful and informative. Robert is an excellent trainer as much as he is quick-witted. Kexxel has done a great job of putting the seminar together.”
Larry Cabiles - Deputy General Manager, Operations (Overseas & Marketing), Kornet Express Inc

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors
  • IT
  • Engineering
  • Human Resource
  • …as well as other executives who report to the CEO.

For more information, kindly go to our website at www.kexxel.com

Kindly acknowledge that there is a special 3+1 package available for this course! If a company decides to register three delegates, they will be entitled to register a fourth delegate for FREE! We highly encourage you to take advantage of this special offer for your own benefit as an investment to your company.

If you have more than 16 delegates and would be keen to conduct an In House Training in your own company for this topic or any other topic of interest for that matter, just give us a buzz or forward your enquires to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we will definitely strive to present the best for you! Book now and save up to 50% on the whole cost of the event!

For Immediate Release:

Eliza Yeo
Project Manager International Events
Kexxel Group
T: +603 2282 1688
Fax: +603 2283 5088
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it