Prateep Puthamrugsa, VP Supply Chain Management - Glow Company Ltd, Thailand

The first time I’ve heard of this company is through an email inviting me to join this class. My experience with other event organizers are not good. Well done, your company is very good. I will definitely suggest to others to join events organized by you.


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Simplified Strategic Planning @ Dubai


Simplified Strategic Planning @ Dubai
Simplified Strategic Planning @ Dubai
27 September 2020 - 28 September 2020
5 Star Hotel - To Be Announced (Dubai) - Dubai
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance , Corporate Training


World Leading Author and Best Seller, Simplified Strategic Planning
More than 350,000 Copies Sold
4.5* Stars on Amazon

Strategic Planning Expert

Robert Bradford
"Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disasters."

From author who wrote the Simplified Strategic Planning Manual - the no-nonsense guide for busy people who want results fast; Robert will shine light on what the top management today are overlooking, hence why most companies fail at strategic planning. 

This masterclass will equip strategists with tools to nail down a plan that is thorough yet simple to execute. These frameworks ensure the whole organisation is advancing in a uniform unit. 

Attended and vouched by companies like Ayala Inc, Meralco, Intel and Pfizer; find out how top companies earned their place in the industry by knowing how to leverage on their unique competencies and protect themselves from threats.

Tried and proven, Simplified Strategic Planning can empower companies to challenge and achieve their profit objectives annually without straining resources.

What it looks like



Past Clients

  • Ayaland Inc
  • Meralco and e-MVI Philippines
  • Johnson & Johnson
  • Chevron
  • Intel
  • PepsiCo
  • BMW Thailand
  • Kornet Express Inc
  • Health Sciences Authority of Singapore
  • Zuellig Pharma Specialty Solutions Group
  • Health Sciences Authority of Singapore
  • Pfizer
  • TeaM Energy Corporation
  • Filinvest Land
  • Schneider Electric
  • Singapore Airlines
  • LBC Express
  • Pixeleyes Multimedia 
  • Setcheck
  • Aboitiz Construction Group
  • Winston Engineering Coporation
  • Nissan Motor Asia
  • Ikea Southeast Asia
  • Emirates
  • Ministry of International Trade & Industry
  • Honda Malaysia

Why You Should Attend

  • Why most companies fail at strategic planning
  • How to create a great strategic team
  • Strategies to dominate your market
  • How to get information you need
  • How to measure key success factors
  • Finding your unique strategic competency
  • How to make good assumptions
  • How to select and exploit your best opportunities
  • Ways to protect your company from potential threats
  • Determining your strategic focus
  • Get from where you are to where you want to be
  • How to best allocate your resources to meet your objectives
  • How to most effectively use your strategic plan


“Robert is articulate and gave a structure presentation. He gave examples in each chapter that helped us understand the topic better.”
Charlotte T. Cailao- Senior Division Manager, Ayaland Inc

“The speaker was able to explain well each section and provide concrete and realistic examples where everyone can relate.”
Christine Ibay – Corporate Planning Manager/Executive Assistant, Meralco and e-MVI, Philippines

“Robert has demonstrated both a solid academic and practical knowledge, and hands on experience with strategic planning. Well worth the time and investment in this training. The speaker also provided an excellent listing of ‘real life’ examples to support the material. Very solid process to conduct strategic planning. Also, excellent hand outs and templates that we can directly apply.”
Jim Rilotta - Deepwater Planning Manager, Chevron

“Robert is very polished and knows his material well. He clearly has a wealth of experience in Strategic Planning. The main strength of this event for me was the structured framework for developing strategy.”
Gabriel Blaza – Head, Corporate Strategy, Ayala Corporation

“Robert was able to provide us with a framework for developing and implementing our organizations strategy. He made the learning lesson very interesting by sharing his past consulting experiences which somehow gave me insights that we can apply back to our workplace.”
Wanda Fe Astilla - AVP, Financial Planning and Management Reporting, TeaM Energy Corporation

“I believe the main strength of the event was the speaker himself who I perceive to be quite resourceful and informative. Robert is an excellent trainer as much as he is quick-witted. Kexxel has done a great job of putting the seminar together.”
Larry Cabiles - Deputy General Manager, Operations (Overseas & Marketing), Kornet Express Inc

“Robert really knows his stuff. I learned a lot especially with his sample case studies to illustrate or simplify a principle in strategic planning.”
Ruth Legaspi - Assistant Vice President-Strategy and Insight, Golden Arches Development Corporation

“Robert’s practical framework and real life examples are useful and this made training more interesting.”
Yvonne Cheah - Senior Director, Supply Chain & Operations, Zuellig Pharma Specialty Solutions Group

“Robert has been a very passionate and helpful speaker, his examples are both insightful and useful.”
Edmund Heng- Senior Manager, Health Sciences Authority of Singapore

Program Agenda

Day 1

SESSION 1-External Situation


  • Key data to collect on markets for strategic planning
  • Customer behaviour and strategy
  • Market segmentation


  • Key data to collect on competitors
  • Where to get competitive data
  • What matters most about a competitor

Other external factors

  • How technology can make or break strategy
  • Supplier Market dynamics
  • Economics and strategy

SESSION 2: Internal Situation


  • The role of the balance sheet
  • Assessing your income statement

Measures of performance

  • Measures you should use to think about strategy
  • Why financials aren’t enough
  • How to select the most important measures

Profitability analysis

  • Using the profitability analysis to spot strategic issues
  • Why profitability shouldn’t dictate strategy

SESSION 3: Strategic Capabilities and Competencies

Quick strengths and weaknesses

  • Defining your capabilities quickly, without fuss
  • Pitfalls in using strengths and weaknesses in strategy

Strategic competencies

  • Understanding competencies, and why you should invest in them
  • Identifying your strategic competency

Group Exercise: An example of strategic competency in a multi-unit company

Day 2

SESSION 1- Strategies

Strategic assessment

  • Identifying market attractiveness
  •  Identifying your competitive position
  • Using your position to begin strategic thinking

Strategic issues

  • The one strategic issue every company must address
  • How to identify and resolve most of your strategic issues


  • Defining strategies for market segments
  • Capturing your vision about your strategic focus
  • Building a set of capabilities to support your vision

SESSION 2- Goals and Objectives

Mission statement

  • Why you need a mission statement – and why you don’t
  • How to get your mission written down in 30 minutes


  • Defining corporate goals
  • Relating goals to measures of success
  • How goals can drive execution – and how they shouldn’t

Objective setting

  • How to set objectives for optimal execution
  • What to do with objectives that you don’t select for execution

SESSION 3: Action Plans

Action plan writing process (group exercise)

  • Formulating action steps
  • Sequencing action steps
  • Allocating resources to action steps

Rules for better execution

  • Tips from companies that achieve 100% of their objectives
  • How to build better execution into your processes and culture

SESSION 4: Budgets

Cash flow budget

  • Using the cash flow budget to protect your company 

Investment budget

  • How to prioritize spending on strategic initiatives

Five year projection

  • Testing your strategic plan as a hypothesis
  • How to quickly use your strategic plan to create a five-year
  • budget forecast

SESSION 5: Schedules and Agendas

Time budgeting process

  • Understanding the role of time in strategy execution
  • How to allocate time and schedule execution for better results


  • Putting the whole strategic planning process together – what to do and when
  • How to modify the process to fit your company

Monitoring process

  • How to keep your strategic planning dynamic and alive
  • How to assure excellent execution by monitoring

Who Should Attend?

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource
  •   ..As well as other executives who report to the CEO.

Enquiry / In House Training

*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!


You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Dubai)
Country: ae