Kexxel Group

Date

2-3 December 2026

City

Brunei

Venue

TBA

82 days left

Overview

Transform the way you lead and communicate with “The Power of Communication”, a dynamic and high-impact masterclass for leaders who want to inspire action, build trust and align their teams with critical business goals. Held from 2–3 December 2026 in Brunei, this programme will equip you to deliver clear and persuasive messages, navigate difficult conversations, present with power and lead change through strategic storytelling. Led by global award-winning communication executive and coach Adrian Cropley, the masterclass combines practical frameworks such as the Pyramid of Effective Communication with hands-on strategies and AI-enabled tools to strengthen your influence and drive organisational success.

WHY YOU SHOULDN’T MISS THIS

This highly practical programme equips you with proven communication frameworks to strengthen leadership conversations, handle difficult discussions, present with greater impact and communicate change more effectively. You’ll also explore how AI can support communication efficiency while keeping human judgement, authenticity and connection at the centre. From everyday conversations to high-stakes presentations and organisational change, you’ll gain practical techniques to engage people, reduce resistance and turn strategy into messages that resonate.

YOU WILL LEAVE WITH

A practical framework for planning clear and effective communication
Techniques for stronger leadership conversations
Approaches for building trust and handling difficult discussions
Practical tools for more persuasive presentations
Ways to use AI to support leadership communication
A structured storytelling framework for communicating change
A clearer approach for turning strategy into messages that engage people

KEY LEARNINGS

Communicate with Clarity & Impact: Structure messages that are clear, relevant and results-driven.
Strengthen Leadership Conversations: Listen better, ask stronger questions and improve engagement.
Build Trust & Handle Difficult Conversations: Use emotional intelligence and feedback more effectively.
Present with Power & Persuasion: Deliver messages with greater confidence, presence and influence.
Leverage AI for Communication: Use AI-powered tools to improve clarity, efficiency and message development.
Lead Change with Confidence: Understand resistance and communicate change more effectively.
Use Storytelling to Inspire Action: Create narratives that engage people and support change.
Turn Strategy into Story: Translate organisational goals into messages people understand and act on.

WHO SHOULD ATTEND

This programme is designed for leaders and managers who need to communicate with greater clarity, influence and confidence. Ideal for Directors, Heads of Department, Senior Managers, Managers, Team Leaders and High-Potential Leaders across all business functions.

Particularly valuable for leaders who are responsible for:

Leading and engaging teams
Communicating strategy and organisational priorities
Managing stakeholders
Handling difficult conversations
Presenting ideas and recommendations
Leading change and transformation
Building trust and influencing others

Rave Reviews

“Fantastic speaker. Recommended for future training. Thoughtfully - great experience! Venue superb. The trainer is very good. Awesome! Kexxel Group is a very good organizer, looking forward to the next training”

Khamisa bt Miskani — Manager, Bank Simpanan Nasional

“The trainer is very kind and friendly, easy to communicate with, and has many experiences and stories to share that fit into the context of the training.”

Jewel Ling — Training Manager, Allianz Life Insurance Malaysia Berhad

“Adrian is a high-energy person; the training was fun because of him. The main strengths of the event were strategic thinking and handling difficult questions.”

Ili Aqilah Binti Yus Amirul — Senior Programme Officer, Communications, World Wildlife Fund

“Good time management, energetic, subject-oriented, and focused. The main strength of the event was on speaking with confidence without fear.”

Mahendran Mogarathas — Head of Business Operations, Air IT Malaysia

“This training provided simple / straightforward guidance to master communication & presentation. The activities were good for us to practise the knowledge learned.”

Ee Von Chia — Manager, Allianz General Insurance Company Malaysia Berhad

“Adrian delivered the content effectively using loads of real-life experiences for real world application.”

Dr Sunjeet Singh Sandhu — Manager, Clinical Affairs & Medical Services, UM Specialist Centre

“Adrian is knowledgeable, fun and was able to connect with the audience. The content of the course was very relevant.”

Ganasan Marimuthu — Inventory & Warehouse Manager, UHS Essential Health

COURSE FACILITATOR

Adrian Cropley

About

Adrian Cropley is the Founder and Director of the Centre for Strategic Communication Excellence (CSCE) and an internationally recognised communication leader, educator, author, facilitator and executive advisor with more than 35 years’ experience working across communication, organisational change, leadership and professional development.

Achievements

He is a Board Director of the Global Alliance for Public Relations and Communication Management, a former Global Chair of the International Association of Business Communicators (IABC) and a Fellow of both IABC and the Centre for Strategic Communication Excellence. He is also a Fellow of the Royal Society of Arts and holds the Strategic Communication Management Professional (SCMP) certification.

Adrian is increasingly recognised internationally for his work at the intersection of communication, leadership, artificial intelligence and responsible AI.

Career Highlights

Worked with major organisations and Fortune 500 companies in change communication, internal communication, leadership communication, executive coaching and professional capability development
Delivered keynotes, workshops and programmes across Asia, the Middle East, North America, Europe, Australia and New Zealand
Established and delivered communication academies and development programmes for organisations including Ambulance Victoria, Unilever and Nokia
Worked with clients including Petronas, Shell, Zurich, ANZ, Telstra, Maybank, Standard Chartered and Singapore Airlines
Served as IABC Global Chair, helping to advance professional standards in the communication profession
Implemented the IABC Career Road Map, supported the development of global professional certification and helped establish the IABC Academy
Contributed internationally to the development of communication standards, competencies and professional practice
Received more than 60 IABC Bronze, Silver and Gold Quill Awards, as well as the Rae Hamlin Global Communication Award
Awarded the Medal of the Order of Australia (OAM) in 2017 for his contribution to the communication profession

Today, Adrian’s work focuses on helping leaders and communication professionals navigate a rapidly changing environment by combining the enduring power of human communication with emerging technologies such as AI to build trust, engage people, lead change and deliver better organisational and societal outcomes.

Agenda

The Power of Communication

DAY 1 | LEADING THROUGH EFFECTIVE COMMUNICATION

Today focuses on strengthening the communication skills that drive effective leadership. Participants will explore how communication impacts organisational performance, how to communicate with greater clarity and purpose, and how to build stronger conversations, trust and engagement within their teams.

SESSION 1 | COMMUNICATING FOR LEADERSHIP IMPACT

Understand the role communication plays in achieving organisational goals and the important role managers play in connecting people, information and business priorities.

The Pyramid of Effective Communication: Understanding the layers and hierarchy of effective communication.
Why Communication Matters: Critical role in achieving organisational goals.
Impact on the Organisation’s Bottom Line: Linking communication effectiveness to financial and operational success.
Role of the Manager in the Communication Equation: Recognising how managers are pivotal communication hubs within their teams.

SESSION 2 | THE 4Ms — KEEPING COMMUNICATION CLEAR & RESULTS-DRIVEN

Apply a practical framework to ensure communication is targeted, relevant and aligned with the needs of the audience.

Market: Identifying what your team needs and expects.
Message: Crafting messages that are clear, consistent, and personally resonant.
Media: Selecting the most appropriate channels.
Measure: Evaluating the impact of your communication efforts.

SESSION 3 | MASTERING HIGH-IMPACT LEADERSHIP CONVERSATIONS

Strengthen the skills required to listen more effectively, ask better questions and create more productive conversations.

Understanding and Practicing Effective Listening: How to engage more deeply in conversations.
Listening vs Hearing: Strategies to become a better listener and foster more productive dialogues.
Asking the Question and Holding the Silence: Developing the skill of asking insightful questions and using silence to encourage thoughtful responses.

SESSION 4 | BUILDING TRUST, EMOTIONAL INTELLIGENCE & DIFFICULT CONVERSATIONS

Develop stronger interpersonal leadership skills to build trust, manage emotions and navigate challenging conversations more confidently.

The Four Factors Required to Develop Trust: Building and maintaining trust in leadership.
EI and The Emotional Competence Framework: Enhancing your ability to understand and manage emotions, both your own and those of others.
Having Difficult Conversations: Techniques for navigating challenging discussions with confidence and empathy.
Coaching Skills – Giving and Receiving Feedback: Improving your coaching abilities to provide constructive feedback and support your team’s development.

DAY 2 | AI-ENABLED COMMUNICATION, INFLUENCE & LEADING CHANGE

Day 2 moves into higher-impact leadership communication — exploring how AI can enhance communication efficiency, how leaders can present messages with greater power and presence, and how communication and storytelling can help people understand and embrace change.

SESSION 5 | AI-ENABLED COMMUNICATION & PRESENTING WITH POWER

Explore how AI can support leadership communication before moving into the skills required to structure and deliver messages with greater presence, persuasion and impact.

Leveraging AI for Leadership Communication

Hands-on Experience with AI Writing & Analysis Tools: Applying AI to improve communication tasks.
Strategies for Implementing AI: Integrating AI into your communication processes for better efficiency.
AI-Powered Communication Tools: Using generative AI to support message development, analysis, clarity and communication efficiency.

Presenting with Power & Presence

How to be Powerful, Persuasive & Personal
Engaging Your Audience Through Interactive Conversations
Prepare & Present With Style: How to structure and deliver your message effectively.
Gain Powerful Tips and Tools: Practical tips to improve your presentation skills.

SESSION 6 | UNDERSTANDING & COMMUNICATING CHANGE

Understand how employees experience change, why resistance occurs and where leadership communication can have the greatest impact.

Overview of the Change Curve: How employees process change.
Understanding Resistance: Why people push back and how to overcome it.
Leadership’s Role in Change: Where communication makes the most impact.
Examining a Real-World Change Initiative: Identifying communication gaps.

SESSION 7 | STORYTELLING AS A LEADERSHIP TOOL

Explore how storytelling can help leaders create emotional connection, improve engagement and help employees understand and embrace change.

The Power of Narrative in Driving Change.
How Stories Shape Employee Engagement and Belief in Change.
Frameworks: The 3Cs + M: Context, Characters, Conflict, Moral.
Leaders Craft Their Change Narrative Using the 3Cs + M Model.

SESSION 8 | TURNING STRATEGY INTO STORY & THE HUMAN-AI BALANCE

Develop a clearer and more persuasive leadership narrative that connects organisational goals with what employees need to understand and act upon, while exploring how AI can support — rather than replace — authentic leadership communication.

Turning Strategy into Story

“Turning Strategy into Story”: Aligning messaging with business goals.
Breaking Down the “Garden Transformation” Story: Using metaphor for change.
The Manager’s Communication Model: How leaders can answer employees’ key questions:
- Where are we heading?
- How does this change impact me?
- How will we measure success?
Story Development: Participants refine their change communication story for their teams.

Communicating Change with AI: The Human-AI Balance

How AI is Shifting Leadership Communication.
Ensuring Human Storytelling Remains at the Core of Digital Communication.
Case Studies of AI-Driven Storytelling in Leadership.
Role-Play: Delivering a change message that blends AI-generated insights with a personal leadership story.