
15-16 March 2023
Brunei
TBC
Overview
Facilitated by Robert Bradford, one of the most sought-after strategic planning experts in the world, this course will teach you both the concepts and the step-by-step logistics behind the Simplified Strategic Planning process, a comprehensive approach to creating a complete, workable strategic plan in about 7 days of meetings. With over 30 years of experience, an MBA from a top-ranked business school, a graduate of London Business School, and a track record of increasing clients' net profits by over $50 billion through his management consulting and training services, Robert will guide participants in reaching a robust strategic conclusion quickly and driving from that conclusion to effective implementation plans.
RAVE REVIEWS
“Great Course! I have a clear understanding of some of the important approaches during the strategic planning process which I have never thought of before. This program was very nicely arranged, it left me with many useful tools and knowledge such as how to measure performance, how to maintain schedules that fit the company and how to prepare action plans." Kelly Ngo – Head of Controlling, Unified National Networks Sdn Bhd
“Robert’s simple explanations on strategic planning made the whole experience of the event valuable. I can see why he is well-established as he is an excellent presenter. Props to Kexxel Group for organizing this program smoothly.” Dr. Haji Mazrul Adimin Bin Hj Awang Besar - Executive Director, Pantai Jerudong Specialist Centre
“It was good of Robert to highlight examples of failed strategic planning examples whilst providing companies’ experiences.” Andrea Teo – Corporate Transformation Officer & Deputy Manager, Land Transport Authority
“The practical tools that were given to implement the strategic planning process within my business were definitely the biggest plus point of the event. Robert did an impeccable job of making a difficult topic’s process relatable.” Christopher Devin Edwards - Chief Marketing Officer, Progresif Cellular
“The content and the speaker were definitely the main strength of the event. Robert is exceedingly experienced and knowledgeable, and I really like the way he guides us through understanding strategic planning. I appreciate Kexxel Group’s professionalism and the way they made sure participants are comfortable by meeting their demands.” Bun Pei Ling - Financial Controller, Jerudong Park Medical Centre
WHY YOU SHOULD ATTEND
This course is perfect for you if your existing strategic planning is not giving you the results you need or if you are new to strategic planning.
Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.
Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.
WHAT WILL YOU LEARN BY THE END OF THIS COURSE?
- Why Most Companies Fail at Strategic Planning
- How to Create a Great Strategic Team
- How to Dominate Your Market
- How to Get Information You Need
- How to Measure Key Success Factors
- How to Find Your Unique Strategic Competency
- How to Make Good Assumptions
- How to Select and Exploit Your Best Opportunities
- How to Protect Your Company From Potential Threats
- How to Determine Your Strategic Focus
- Get From Where Your Are To Where You Want to Be
- How to Best Allocate Your Resources To Meet Your Objectives
- How to Most Effectively Use Your Strategic Plan
WHO SHOULD ATTEND
This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
- CEO, CFO, COO’s
- Heads of Operations
- Sales Directors
- Marketing Directors
- IT
- Engineering
- Human Resource
- ..as well as other executives who report to the CEO.
COURSE FACILITATOR

ROBERT BRADFORD
Chief Executive Officer & Co-Author
About
Robert, a global strategic planning superstar, actively leads strategic planning worldwide in dozens of companies (of all sizes) in a wide variety of industries with amazing results. Since 2001, Robert’s corporate clients have increased their NET PROFITS by over $50 BILLION. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into everything he does. A master trainer, Robert has spent the last thirty years converting management theory into real-life applications. Most clients engage Robert Bradford again and again to learn from his ever-growing experience in strategy that works today.
Achievements
- Co-author of the best-selling Simplified Strategic Planning Manual and Simplified Strategic Planning
- Worked with hundreds of top companies globally
- Increased his clients' net profit by over $50 billion
- MBA degree from the Amos Tuck School of Business Administration (ranked #2 globally in Bloomberg Businessweek)
- Member of the National Speakers Association and a Certified Speaking Professional
- A postgraduate with London Business School
Has Worked With







































Trainer Videos
Book(s) Published

Agenda
Modules
Simplified Strategic Planning will walk you through the strategic planning process from conducting well-rounded market assessments to creating workable strategic action plans. Designed to suit both experienced and new strategic planners, the masterclass will go into streamlining the process of strategic design and implementation. By the end, you will be able to evaluate and understand core competencies, market opportunities, competitors, customer segment profitability, and other data points, to develop strategic choices.
DAY 1
SESSION 1: External Situation
Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation
Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor
Other External Factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy
SESSION 2: Internal Situation
Financials
- The role of the balance sheet
- Assessing your income statement
Measures of Performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures
Profitability Analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy
SESSION 3: Strategic Capabilities and Competencies
Quick Strengths and Weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy
Strategic Competencies
- Understanding competencies, and why you should invest in them
- Identifying your strategic competency
Group Exercise: An example of strategic competency in a multi-unit company
SESSION 4: Assumptions
Market Assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy
Competition Assumptions
- How to see how you will stack up against the competition in the future
- Understanding how you can change your competitive position
Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy
Industry Scenario and Winners’ Profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking
DAY 2
SESSION 5: Strategies
Strategic Assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking
Strategic Issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues
Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision
SESSION 6: Goals and Objectives
Mission Statement
- Why you need a mission statement - and why you don’t
- How to get your mission written down in 30 minutes
Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution - and how they shouldn’t
Objective Setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution
SESSION 7: Action Plans
Action Plans Writing Process (Group Exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps
Rules for Better Execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture
SESSION 8: Budgets
Cash Flow Budget
- Using the cash flow budget to protect your company
Investment Budget
- How to prioritize spending on strategic initiatives
Five-Year Projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast
SESSION 9: Schedules and Agendas
Time Budgeting Process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results
Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company
Monitoring Process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring
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TESTIMONIALS
Check out the testimonials from our events