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7-8 November 2024





110 days left


Welcome to the "Simplified Strategic Planning" event, an intensive and practical workshop designed to streamline your strategic planning process. This two-day event, held on the 7th and 8th of November 2024 in Manila, will equip you with the tools and insights needed to develop and implement effective strategies swiftly and effectively. In today's rapidly changing business landscape, the ability to formulate and execute a robust strategic plan is more critical than ever. Simplified Strategic Planning masterclass offers a unique opportunity to learn from Robert Bradford the leading expert in strategic planning.


What you will learn:

  • How to Dominate Your Market.
  • How to Make Good Assumptions and minimize errors.
  • How to Protect Your Company using strategies.
  • How to Allocate Resources Effectively.
  • How to Execute Your Strategic Plan.
  • What to Do When Facing Strategic Challenges.
  • How to Align Your Strategy with Corporate Goals.
  • How to Create a Sustainable Competitive Advantage.


Who should Attend:

  • Chief Executive Officers (CEOs)
  • Chief Financial Officers (CFOs)
  • Chief Operating Officers (COOs)
  • Directors of Operations
  • Sales Directors
  • Marketing Directors
  • Chief Information Officers (CIOs)
  • Chief Technology Officers (CTOs)
  • Directors of Engineering
  • Human Resources Directors
  • Corporate Strategists
  • Planning Managers… and any key members from strategic planning teams.


Rave Reviews:

“I would like to recommend others to also take the opportunity to also attend this program, this course. I think it is a good move by the
company to bring him into Malaysia and provide opportunities for the high level strategic planners to understand more about how they
should develop.”
Abu Bakar Yusof - Director, Strategic Planning, MATRADE

“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories
from real life corporation. Very well organized training by Kexxel Group!”
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad

“Seeing that we are in the midst of our strategic planning, this talk enriches our team discussion further & Robert is an expert in what he
does without a doubt!”
Muzamir Omar- Vice President - Corporate Strategy (Acting Chief Officer), Bank Rakyat

“The trainer is superb and the training is very effective. I find the manual provided by the organizer as a great execution tool. As for the
Kexxel keep up the good work!!”
Faridah Maarof, Senior Director, Multimedia University


Robert Bradford

CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning


Robert Bradford is the CEO of the Center for Simplified Strategic Planning and co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!" With a degree from Princeton University and an MBA from the Amos Tuck School of Business Administration, Robert has also completed postgraduate work at the London Business School. A member of the National Speakers Association and a Certified Speaking Professional, Robert is renowned for his ability to convert complex management theories into practical, real-world applications. With over 19 years of experience, he has assisted numerous clients across various industries, delivering outstanding results through engaging and insightful seminars. Robert's unique blend of broad knowledge, humorous insights, and practical examples makes his sessions both lively and highly effective.


  • CEO of the Center for Simplified Strategic Planning.
  • Co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!"
  • Graduated from Princeton University with a degree in Military History.
  • Earned an MBA from the Amos Tuck School of Business Administration.
  • Completed postgraduate work at the London Business School.
  • Member of the National Speakers Association.
  • Certified Speaking Professional (CSP).
  • Nationally acclaimed speaker known for engaging and insightful presentations.
  • Over 19 years of experience in converting management theory into practical, real-world applications.
  • Delivered outstanding results for numerous clients across a wide variety of industries.
  • Author of articles such as “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers”, “Understanding Value”, and “What Does Your Company Mean”.
  • Renowned for his ability to stimulate strategic thinking and provide practical, actionable steps for seminar participants.
  • Has worked with clients like Exxon Mobil, Verizon, Hormel Foods Corp., and the Federal Reserve Bank of Cleveland.

Has Worked With

Trainer Videos
Book(s) Published


Simplified Strategic Planning

Day 1 - Session 1: External Situation


• Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation

• Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor

• Other external factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy


Day 1 - Session 2: Internal Situation


• Financials
- The role of the balance sheet
- Assessing your income statement

• Measures of performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures

• Profitability analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy


Day 1 - Session 3: Strategic Capabilities and Competencies


• Quick strengths and weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy

• Strategic competencies
- Understanding competencies, and why you should invest in them
- Identifying your strategic competency

Group Exercise:
An example of strategic competency in a multi-unit company


Day 1 - Session 4: Assumptions


• Market assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy

• Competition assumptions
- How to see how you will stack up against the competition in the
- Understanding how you can change your competitive position

• Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy

• Industry scenario and winners’ profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking


Day 2 - Session 1: Strategies


• Strategic assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking

• Strategic issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues

• Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision


Day 2 - Session 2: Goals and Objectives


• Mission statement
- Why you need a mission statement – and why you don’t
- How to get your mission written down in 30 minutes

• Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution – and how they shouldn’t

• Objective setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution


Day 2 - Section 3: Action Plans


• Action plan writing process (group exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps

• Rules for better execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture


Day 2 - Section 4: Budgets


• Cash flow budget
- Using the cash flow budget to protect your company

• Investment budget
- How to prioritize spending on strategic initiatives

• Five year projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast


Day 2 - Session 5: Schedules and Agendas


• Time budgeting process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results

• Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company

• Monitoring process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring


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Check out the testimonials from our events

Najiha Hambali

Manager of Group Strategic Communications

Simplified Strategic Planning

“The facilitator has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”

Kelly Ngo

Head of Controlling
Unified National Networks Sdn Bhd

Simplified Strategic Planning

“Great Course! I have a clear understanding of some of the important approaches during the strategic planning process which I have never thought of before. This program was very nicely arranged, it left me with many useful tools and knowledge such as how to measure performance, how to maintain schedules that fit the company and how to prepare action plans.”

Mohamad Fitriyadi

Group Head of Budget & Corporate Planning
PT Bank CIMB Niaga

Simplified Strategic Planning

"The Simplified Strategic Planning course really helps me to prepare strategic planning in a systematic and efficient way. The strength of the event was the practical knowledge, which is easy to implement."

Rita Elisha

Principal Assistant Director of Strategic Planning
Ministry of International Trade and Industry

Simplified Strategic Planning

“The course provided us with a comprehensive and step–by-step approach to Strategic Planning. It is fun and the content is substantial.”

Chuah Kee Heng

Head of Corporate Planning
Singapore Power

Simplified Strategic Planning

“The facilitator’s delivery reveals his immense experience and knowledge. The structure of strategic planning was the main strength.”

Srichittra Pramejaney

Executive Vice President
Bangkok Insurance PCL

Simplified Strategic Planning

"The main strength of the event is the session on strategic assessment. Furthermore, The facilitator is great as he is full of experience!"