Kexxel Group

Date

22-23 September 2025

City

Kuala Lumpur

Venue

TBA

82 days left

Overview

Welcome to the "Simplified Strategic Planning" event, an intensive and practical workshop designed to streamline your strategic planning process. This two-day event, held on the 22nd and 23rd of September in Kuala Lumpur, will equip you with the tools and insights needed to develop and implement effective strategies swiftly and effectively. In today's rapidly changing business landscape, the ability to formulate and execute a robust strategic plan is more critical than ever. Simplified Strategic Planning masterclass offers a unique opportunity to learn from Robert Bradford the leading expert in strategic planning.

What you will learn:

Why Most Companies Fail at Strategic Planning
How to Create a Great Strategic Team
How to Dominate Your Market
How to Get Information You Need
How to Measure Key Success Factors
How to Find Your Unique Strategic Competency
How to Make Good Assumptions
How to Select and Exploit Your Best Opportunities
How to Protect Your Company From Potential Threats
How to Determine Your Strategic Focus
Get From Where You Are To Where You Want to Be
How to Best Allocate Your Resources To Meet Your Objectives
How to Most Effectively Use Your Strategic Plan

Who should Attend:

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

Chief Executive Officers (CEOs)
Chief Financial Officers (CFOs)
Chief Operating Officers (COOs)
Directors of Operations
Sales Directors
Marketing Directors
Chief Information Officers (CIOs)
Chief Technology Officers (CTOs)
Directors of Engineering
Human Resources Directors
Corporate Strategists
Planning Managers… and any key members from strategic planning teams.

Rave Reviews:

“Seeing that we are in the midst of our strategic planning, this talk enriches our team discussion further & Robert is an expert in what he does without a doubt!”

Muzamir Omar - Corporate Strategy, Acting Chief Officer, Bank Rakyat

“He has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”

Najiha Hambali - Manager, Group Strategic Communications, Petronas

“I would like to recommend others to also take the opportunity to also attend this program. I think it is a good move by Kexxel to bring him into Malaysia and provide opportunities for the high-level strategic planners to understand more about how they should develop.”

Abu Bakar Yusof - Director, Strategic Planning, MATRADE

“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand.”

Henry Goh Jiok Vui - Managing Director Business Banking (CFS), Maybank

“I would say he is excellent and he knows the subject very well and he can talk and deliver. Basically, what I can see in general is everybody is participating and happy with this course and I hope that you as an event organizer should conduct this and continue making these courses in the future.”

Md Razip Mohd Yusof - General Manager, Asset Operations, Tenaga Nasional Berhad

“It’s a great course to attend; especially to people who are in position like me as a strategist. Robert is an awesome guru!”

Suhaila Sulaiman - Director of Strategic Resource Division, Inland Revenue Board

“The course provided us with a comprehensive and step–by-step approach to Strategic Planning. It is fun and the content is substantial. It doesn’t look cheap, it’s not cheap and I got back my ROI."

Rita Elisha - Principal Assistant Director, Strategic Planning, Ministry of International Trade and Industry

“The course provided is really simple yet a comprehensive approach to strategic planning. It is a good refresher and the templates shared are practical and usable.”

Fharrida Lava - Head of Planning and Support, HSBC

“Those who are involved with strategic planning or in the top management of any organization, they should attend this as it helps understand where you are and where you can be.”

Norhanadia Samsudin - Director, Strategic Planning Division, Lembaga Hasil Dalam Negeri Malaysia

COURSE FACILITATOR

Robert Bradford

CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning

About

Robert Bradford is the CEO of the Center for Simplified Strategic Planning and co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!" With a degree from Princeton University and an MBA from the Amos Tuck School of Business Administration, Robert has also completed postgraduate work at the London Business School. A member of the National Speakers Association and a Certified Speaking Professional, Robert is renowned for his ability to convert complex management theories into practical, real-world applications. With over 19 years of experience, he has assisted numerous clients across various industries, delivering outstanding results through engaging and insightful seminars. Robert's unique blend of broad knowledge, humorous insights, and practical examples makes his sessions both lively and highly effective.

Achievements

CEO of the Center for Simplified Strategic Planning.
Co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!"
Graduated from Princeton University with a degree in Military History.
Earned an MBA from the Amos Tuck School of Business Administration.
Completed postgraduate work at the London Business School.
Member of the National Speakers Association.
Certified Speaking Professional (CSP).
Nationally acclaimed speaker known for engaging and insightful presentations.
Over 19 years of experience in converting management theory into practical, real-world applications.
Delivered outstanding results for numerous clients across a wide variety of industries.
Author of articles such as “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers”, “Understanding Value”, and “What Does Your Company Mean”.
Renowned for his ability to stimulate strategic thinking and provide practical, actionable steps for seminar participants.
Has worked with clients like Exxon Mobil, Verizon, Hormel Foods Corp., and the Federal Reserve Bank of Cleveland.

Has Worked With

Trainer Videos

Book(s) Published

Agenda

Simplified Strategic Planning

Day 1

Introduction

This course will teach you both the concepts and the step-by step logistics behind the Simplified Strategic Planning process, a comprehensive approach to creating a complete, workable strategic plan in about 7 days of meetings. The focus of the course is on reaching a robust strategic conclusion quickly and driving from that conclusion to effective implementation plans.

Day 1 - Session 1: External Situation

• Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation

• Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor

• Other external factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy

Day 1 - Session 2: Internal Situation

• Financials
- The role of the balance sheet
- Assessing your income statement

• Measures of performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures

• Profitability analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy

Day 1 - Session 3: Strategic Capabilities and Competencies

• Quick strengths and weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy

• Strategic competencies
- Understanding competencies, and why you should invest in them
- Identifying your strategic competency

Group Exercise:
An example of strategic competency in a multi-unit company

Day 1 - Session 4: Assumptions

• Market assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy

• Competition assumptions
- How to see how you will stack up against the competition in the
future
- Understanding how you can change your competitive position

• Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy

• Industry scenario and winners’ profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking

Day 2

Introduction

On day two, we draw upon the data and ideas from day one and combine them to produce strategies, objectives and execution plans. The focus of this day is on devising well-integrated strategies that create competitive advantage, and managing execution.

Day 2 - Session 1: Strategies

• Strategic assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking

• Strategic issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues

• Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision

Day 2 - Session 2: Goals and Objectives

• Mission statement
- Why you need a mission statement – and why you don’t
- How to get your mission written down in 30 minutes

• Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution – and how they shouldn’t

• Objective setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution

Day 2 - Section 3: Action Plans

• Action plan writing process (group exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps

• Rules for better execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture

Day 2 - Section 4: Budgets

• Cash flow budget
- Using the cash flow budget to protect your company

• Investment budget
- How to prioritize spending on strategic initiatives

• Five year projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast

Day 2 - Session 5: Schedules and Agendas

• Time budgeting process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results

• Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company

• Monitoring process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring

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TESTIMONIALS

Check out the testimonials from our events

Najiha Hambali

Manager of Group Strategic Communications

Petronas

Simplified Strategic Planning

“The facilitator has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”

Kelly Ngo

Head of Controlling

Unified National Networks Sdn Bhd

Simplified Strategic Planning

“Great Course! I have a clear understanding of some of the important approaches during the strategic planning process which I have never thought of before. This program was very nicely arranged, it left me with many useful tools and knowledge such as how to measure performance, how to maintain schedules that fit the company and how to prepare action plans.”

Mohamad Fitriyadi

Group Head of Budget & Corporate Planning

PT Bank CIMB Niaga

Simplified Strategic Planning

"The Simplified Strategic Planning course really helps me to prepare strategic planning in a systematic and efficient way. The strength of the event was the practical knowledge, which is easy to implement."